Unibg International -Prof.ssa Daniela Andreini
Unibg International
Home > Prof.ssa Daniela Andreini

Prof.ssa Daniela Andreini

daniela.andreini@unibg.it

Tel.: +39 0352052636 (Caniana)
Fax: +39 0352052549

Office hours: marted́ ore 12.30 - 14.00

Building: Caniana
via dei Caniana 2 - 24127 Bergamo (BG) - Italy
room 208

Associate professor: Degree Courses - Management, Economics and Quantitative Methods

Associate professor: Department of Management, Economics and Quantitative Methods


Subjects:
910021 Global Strategy and Management Decision Global Strategy and Management Decision (910021-ENG)
91049 Health Care Management Management in sanità
91067 Knowledge and Marketing Management (Boarding Pass) Knowledge and Marketing Management (Boarding Pass) (91067-ENG)
91083 Management Consulting Management Consulting
134002 Market Research for Business Development and Innovation Market Research for Business Development and Innovation (134002-ENG)
44141 Tourism and Social Media Marketing - IT for Tourism Services Tourism and Social Media Marketing - IT for Tourism Services

Subjects (previous Academic Years):
44119 Business and Marketing -ENG Business and Marketing
44009 Enterprise and Marketing Area di impresa e marketing
16016 Internet Marketing (Missouri) Internet Marketing (Missouri)
18013 Marketing and E-Commerce (1 module) Marketing e commercio elettronico (1 modulo)
15812 Marketing and E-Commerce (2 modules) Marketing e commercio elettronico (2 moduli)
59027 Marketing Case Study Seminar (Boarding Pass) Marketing Case Study Seminar (Boarding Pass)
91053 Seminars in Knowledge Management and Marketing Management (Boarding Pass) (4 modules - 2 modules) Seminars in Knowledge Management and Marketing Management (Boarding Pass) (4 modules - 91053-ENG 2 modules)
44017 Tourism Marketing Management -ENG Tourism Marketing Management


Daniela Andreini, Ph.D, is an Associate Professor in Marketing at the Department of Business and Administration; Economics and Quantitative Methods at the University of Bergamo (Italy)and Visiting Professor at the University of Washington Bothell. Her research on marketing has included digital marketing, social media marketing, social media management, multichannel retailing, sponsorship, brand management in b2b, brand management in b2c, business model innovation. Her works have appeared in journals such as International Journal of Innovation Management, Industrial Marketing Management, Journal of Business Ethics, and IMP Journal. She has developed and taught several innovative courses related to Marketing Management, Digital Marketing and Management Consulting to graduate, undergraduate and master-level students.

Personal Noticeboard
Curriculum Vitae
Publications
Pubblicazioni
Topics for Dissertations
Elenco Proposte