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Prof.ssa Daniela Andreini


Tel.: +39 0352052636 (Caniana)
Fax: +39 0352052549

Office hours: mercoledý ore 12,00 - 13,30;
Il ricevimento di mercoledý 21/03 Ŕ posticipato a giovedý 22/03 ore 11 - 12.30

Building: Caniana
via dei Caniana 2 - 24127 Bergamo (BG) - Italy
room 208

Associate professor
Degree Courses - Management, Economics and Quantitative Methods

Associate professor
Department of Management, Economics and Quantitative Methods

910021Global Strategy and Management DecisionGlobal Strategy and Management Decision (910021-ENG)
91049Health Care ManagementManagement in sanitÓ
91067Knowledge and Marketing Management (Boarding Pass)Knowledge and Marketing Management (Boarding Pass) (91067-ENG)
91083Management ConsultingManagement Consulting
134002Market Research for Business Development and InnovationMarket Research for Business Development and Innovation (134002-ENG)
44141Tourism and Social Media Marketing - IT for Tourism ServicesTourism and Social Media Marketing - IT for Tourism Services

Subjects (previous Academic Years):
44119Business and Marketing-ENG Business and Marketing
44009Enterprise and MarketingArea di impresa e marketing
16016Internet Marketing (Missouri)Internet Marketing (Missouri)
18013Marketing and E-Commerce (1 module)Marketing e commercio elettronico (1 modulo)
15812Marketing and E-Commerce (2 modules)Marketing e commercio elettronico (2 moduli)
59027Marketing Case Study Seminar (Boarding Pass)Marketing Case Study Seminar (Boarding Pass)
91053Seminars in Knowledge Management and Marketing Management (Boarding Pass) (4 modules - 2 modules)Seminars in Knowledge Management and Marketing Management (Boarding Pass) (4 modules - 91053-ENG 2 modules)
44017Tourism Marketing Management-ENG Tourism Marketing Management

Daniela Andreini, Ph.D, is an Associate Professor in Marketing at the Department of Business and Administration; Economics and Quantitative Methods at the University of Bergamo (Italy)and Visiting Professor at the University of Washington Bothell. Her research on marketing has included digital marketing, social media marketing, social media management, multichannel retailing, sponsorship, brand management in b2b, brand management in b2c, business model innovation. Her works have appeared in journals such as International Journal of Innovation Management, Industrial Marketing Management, Journal of Business Ethics, and IMP Journal. She has developed and taught several innovative courses related to Marketing Management, Digital Marketing and Management Consulting to graduate, undergraduate and master-level students.

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